About us
Blueinfini
Blueinfini was founded in 2024 and is located in Vancouver, Canada. The design director, Lxiang, who resides in France, leads the brand with a vision to express the profound relationships of "me and myself," "me and others," and "me and the world" through minimalist products.
All of our products are made from eco-friendly materials, reflecting our strong commitment to environmental sustainability. We hope to join hands with our partners—those who love life and resonate with our vision—to make a small but valuable contribution toward protecting our blue planet.
We advocate for the philosophy of "buy one piece per season," encouraging consumers to make thoughtful choices, simplify their lives, and reduce their environmental impact, all in an effort to lower global pollution together.
Blueinfini - Your choice makes change.
BLUEINFINI
Blue infini
Give blue some imagination,
Not just the sky and the sea, the flying birds and the planets.
It is "me" with my self and freedom,
It is "me" with them—the bonds of family, friendship, and love,
It is not just "me," but also my awareness, exploration, participation, and responsibility toward the world.
We hope you find simple joy in the sky, between the leaves, and amidst the flowers.
We hope you truly see a person, and that you exist in a way that is uniquely special because of them.
We look forward to growing with you, becoming the version of ourselves we wish for.
For yourself
For your belovedFor our world
BLUEINFINI
Blue infini
Your choice makes change.
Designer Lxiang: A Creator and an Explorer
Every creator has a unique soul, and Lxiang, as a designer who is constantly drifting, infuses this soul into every piece of her work. Her designs span from small objects just 6 millimeters in size to land spaces covering 100 square kilometers, blending various details and dimensions. Every inch of space, every line, carries her reflections from a life of wandering and exploration.
Lxiang’s design inspiration stems from her continuous exploration of life, believing that life itself is also a design project. Every observation, intervention, and change during her travels brings new perspectives and insights. Each experience contains reflection and questioning—about oneself, others, and the world.
Blueinfini was born during Lxiang’s time living in the south of France, immersed in the Mediterranean sunlight, the rhythm of plant leaves in the garden, and the shifting of each day’s sunrise and sunset. During this slower-paced time, her friends' invitations led her to start thinking: If given the chance to create something of her own, what would it look like?
Perhaps, if I had the opportunity to create, I would want to build a platform for shared growth, a brand that brings small but positive changes. In the uncertain context of today’s world, I wish to settle myself, gently care for others, pay attention to the world, and together create and tell the stories of the present—ordinary yet extraordinary.
Blueinfini: The Fusion of Emotion and Aesthetics
Blueinfini was born from this very mindset. The brand is not just a collection of designs; it is Lxiang’s new expression of life, emotion, and aesthetics. Each piece from Blueinfini is an extension of Lxiang’s inner world. And so, Blueinfini became:
- Elegant Lines and Design: The design features graceful, fluid lines, and unique patterns, capturing the emotional resonance of people in the same era. Every detail holds deep emotions and thoughts, inviting you to reflect and connect.
- Special Patterns and Stories: Behind each pattern lies a story. They are waiting to meet you, to share with you, and together convey the emotions and meanings hidden within the designs.
- Minimalist Packaging and Selection: We advocate for rational consumption, sticking to the philosophy of offering only one carefully selected item each season. The products are exquisite but not blindly chasing trends. Each piece is made from eco-friendly materials, and Blueinfini pledges to donate 1% of its profits to global climate change projects, advancing sustainable development.
Exploring Together, Creating More Possibilities
Just as friends once invited Lxiang to create the Blueinfini brand, today we invite you to join the creative journey of Blueinfini and explore more possibilities. Share your story here—it might just become the inspiration for the next season's design.
We hope that every contribution will become a part of Blueinfini’s growth. Let us explore, share, and change together.